Our Story

Sports Strategies was founded because we recognized a need in the growing markets that are increasingly impacted by sports tourism. Decades of experience in sports events, tourism and economic development marketing allowed our team to see a gap in both knowledge and resources. For some organizations, this gap prevents participation in the sports tourism market.

Recognizing that solutions have not yet caught up with the needs, our team found a calling. While we realized the importance of focusing on traditional sports events, we wanted our work to go beyond the basics. We wanted to widen the scope of sports and assets that can be leveraged to level the playing field and increase opportunities for sports tourism. Some destinations with multi-million-dollar sports complexes and healthy marketing budgets are obvious contenders. Others, limited to assets such as trails and green spaces and constrained by available lodging and marketing resources, are less obvious destinations for sports tourism.

We’ve gone about the country spreading our message: start with what you have. Not all destinations need multi-court and multi-field complexes to compete. Some simply need to identify and leverage their own unique assets, provide excellent event service and mobilize a can-do tourism team comprised of enthusiastic staff and stakeholders. As we help our clients discover and leverage their resources, we come closer to fulfilling our mission of leveling the playing field.

In pursuit of our mission, we have expanded our event development offerings to help clients of all sizes and abilities participate in sports tourism. Our event development and operation services enable communities, causes and other event owners to develop and produce winning events with fewer resources than most of them believed possible.

We continue to believe that there are opportunities for organizations of all sizes and abilities, and our mission is to help these organizations identify, leverage and market assets that will best position them to compete for sports tourism market share.