Events

Sports Strategies can help turn a town into a destination through event development.

Why pay rights-holders fees when you can create a locally owned event that will stay local forever?  Sports Strategies’ team has decades of experience in creating and operating outdoor events from grassroots 5k fun runs to World Championships and the Olympic Games.  Let us find an event for your hometown that leverages your sports tourism assets and shines a spotlight on your destination.

Phase 1: Asset Assessment

Our team begins the process by researching the local sports tourism assets and finding what event would be the most successful based on the goals of the region.  We look at different sports, underused venues, room night low seasons and other factors that will develop the most successful and unique event possible.

Phase 2: Event Planning & Organization

From budget, to marketing and promotions, our team assists with development of the Local Organizing Committee (LOC) and works with coordinators to create an event timeline, volunteer roster and customer target list. We help create business plans to find funding, manage sponsorships, and bring in the vendors needed to be successful.

Phase 3: Sponsorship & Marketing

Financing the event and ensuring people show up for it are the two biggest concerns of any event promoter. We assist with development of sponsorship packages and help with grant writing that generate much-needed event funding and also ensure a greater promotions platform. We can build social media platforms and event websites in-house while our graphic designers tell the story of your unique destination.  Our team understands how to execute plans that will generate more event awareness while maintaining the event’s bottom line.

Phase 4: Event Operations and Execution

We have a team that will create a roadmap for your event that will lead to a seamless delivery.  Organization and communication are key as we organize staff, volunteers, participants, spectators and other stakeholders.  All of these groups are customers, and Sports Strategies will work to keep everyone happy on event day!