Relationships are the key to life and business. It is support. It is advice. It is camaraderie. We need relationships to nourish our soul and keep us inspired. With that in mind, it made absolute sense to begin the road trip with a visit to the Southeast Tourism Society in Roswell, Georgia. My introduction to the organization was through STS Marketing College (which I hope to finally complete this year!) and has grown into valued friendships and great admiration for these tourism super-advocates.
Tourism is embedded in the DNA of STS President and CEO Bill Hardman, who is celebrating his 20th year at the helm of the organization founded by his father, the late legendary Mr. Bill Thompson Hardman. The passion carried through Bill, Suzanne “Mama” Moon, Wendy Thomas, and Nadia Merrit, the day we got to visit.
It was great to hear their enthusiasm about Due North Sports Partners and our desire to work with smaller communities to help them build up their sports opportunities. The door has been opened for future collaborative efforts that will only serve to enhance the Southeast's reputation as a generous and accommodating host. It is a partnership we at Due North Sports Partners look forward to and welcome.