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Where outdoor recreation and endurance events meet is where we really shine. The latest data from the U.S. Bureau of Economic Analysis shows outdoor recreation accounted for $862 billion in gross economic output, 1.9% of GDP, and 4.5 million jobs in 2021. We work with clients to find opportunities to harness that growth and drive tourism to their destinations.


We contracted with Randy DuTeau and Sports Strategies for a community assessment of our sports tourism market, which has yielded positive results.

Randy was always very accessible, responsive, and easy to work with in general. Once he surveyed CVB staff (the CVB handles the sports tourism market for Athens) and partners/stakeholders in our city, he provided a complete report that told of our capabilities or potential in this…

We asked the team at Sports Strategies to develop a brand new event from the ground up that would shine a spotlight on our Pikes Peak region's trail system. They handled the event from the larger branding and marketing overview, sponsorship sales and development, and outlining a financial plan. They even delivered details all the way down to the nuts and bolts of building a website and social media platforms. Now we have a world-class mountain bike event that truly reflects the…

Field Notes

Gravel. Why the hype?
Our work with cycling and off-road events often positions us to field questions about gravel and…
October 24, 2022
Engaging Communities
A Steep Life Media interview with Race Director Morgan Weinberg
April 26, 2022
Video Production
When we produced this event recap video we focused on capturing riders stories that could be used…
February 24, 2022