Be sure to check out the latest perspective on the surge in gravel racing. Our Micah Rice is interviewed by Sports Travel Editor and Publisher Jason Gewirtz. This piece is less about the riders and more about the small towns they descend upon, and sometimes transform. For the better of course. Cyclists are a great demographic match for these small communities. Not only do they embrace the culture and natural assets, but they also tend to crave adventure, enjoy travel and have a hankering for new experiences. Also, this is a group that is willing to spend on all things bike and gear related, as well as food and drink! Beyond direct economic impact, they drive interest through the TONS of shots they post to social media as they capture their adventures a long the way. If you have the gravel, you just may have an event! Read it here.